Leadership Training and Coaching Firm Taps Broderick For Market Strategy

Advising the team that coaches Fortune 500 CEOs and top executives is a tough challenge. With an impressive client list, the Portland, Oregon-based firm was doing well in the marketplace. However, the founders understood that to reach the exponential growth they wanted, a more focused and disciplined strategy was needed. That's why, just prior to combining forces with a global change management firm, the leadership development firm tapped Broderick for its expertise and market strategy insights.

Engagement Plan
To start, the Broderick team conducted 25+ interviews with clients, prospects, industry influencers, as well as internal interviews with the firm's founders and principals. The team identified trend lines based on the firm's interactions over the course of the client relationship, and identified "trigger" points to help the leadership firm better identify market opportunities for their services. Broderick presented the market strategy findings, including a detailed competitive analysis that included current competitors as well as firms moving in to the leadership and executive coaching space. A marketing team structure, including the role and responsibilities of key players, was mapped out. Plus, Broderick provided a range of creative marketing programs designed to help the firm strengthen relationships with existing clients, as well as cement new ones with top prospects.

The Bottom Line
The analysis and creative recommendations provided the client with a valuable framework for setting its marketing direction with its new global parent company.

Market Research to Build the Business

Firms that consistently "take the pulse" of their markets have a distinct  competitive advantage. Broderick has conducted thousands of in-depth interviews with senior executives who buy professional services to test service offerings, evaluate markets, assess brand and spot new trends. 

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